Strengthening your brand and staying current is essential for success.
When Ivy Lee founded the first public relations firm in 1904, he never imagined the significance this profession would have in resolving corporate conflicts. Strengthening reputation based on the “open-door” policy to transparently inform the public about a company’s actions, and strategies of social responsibility, became the pillars that have since continued to consolidate the brand of thousands of companies worldwide.
For over a century, the changes have been more than visible, and in recent years, social and digital media have been transforming the public relations and marketing sector.
Why invest in strengthening the brand and staying in the minds of your consumers and potential clients? Quite simply, because every company seeks to sell a product or service, and this duo, which involves minimal investment compared to advertising, can become your perfect business partner.
- Public relations, an industry on the rise. The Holmes Report confirmed the sector’s growth by 11% this year. The authenticity, interaction, credibility, and communication with which public relations agencies work and reflect in the success of the strategies they develop for their clients are a valuable contribution to business growth.
- Content marketing, why? To attract attention, there’s nothing more compelling than generating original content. Dreaming of being an opinion leader is no longer so far-fetched as market statistics and projections are valuable material for media outlets, which crave fresh and first-hand data. A study by the consultancy Vocus indicates that 60% of surveyed companies have a content marketing strategy, and 19% plan to include this type of strategy in next year’s plans.
- A blog is important, but social media is more so. Data from Vocus shows that only 35% of respondents rate having a corporate blog as important. Websites, email, and social media are much more important elements for them than blogs.
- Brand Journalism. Brand journalism, a phenomenon in full swing, is based on the creation of quality content while providing value and relevance. It’s a tool that aims to disseminate news on social media in a viral and positive manner, which becomes an attention-grabber for potential clients.
Public relations and marketing coexist in generating tools that shape brand reputation, prevent conflicts, and bring consumers closer. A small treasure within reach of your company.