Public Relations: A powerful tool to grow business.
Public Relations aim to create innovative communication & marketing strategies, leveraging the brand’s unique values
public relations professionals
The challenge of the VUCA environment in public relations
The public relations field is facing an environment characterised by volatility, uncertainty, complexity, and ambiguity (VUCA). Originally developed by the US military to describe combat situations, this concept has become a relevant framework for understanding the challenges that businesses face today, especially in the field of public relations.