Content marketing has become the new digital “boom”, consolidating itself as a strategic tool to attract new customers and retain current ones, with the aim of persuading them to acquire new products and/or services.
Increasing the reach of the target audience on digital platforms can be a real challenge for SMEs, which with a low budget, cannot afford to make large investments.
To make the most of all the solutions offered by content marketing, pay attention to these four powerful reasons, bet on this strategy, and start seeing surprising results.
Captive customers for your brand.
8 out of 10 consumers prefer to receive information from a company through personalized content rather than mass or intrusive information. This trend indicates that content is much more profitable if it is diversified and stops focusing solely on information about a product or service. This implies engaging with consumers to get to know them and offering them through a blog, social networks, or newsletters a proposal according to their needs, desires, or interests.
Increase in direct sales.
High-quality content, meticulously crafted and with information that directly impacts the reader can influence purchasing decisions. How many times have we found information on social media about a problem for which the advertiser has the solution?
Brand positioning.
If you had to think about a perfume, car, or mobile device, you would surely go beyond the brand to think about the differential values of that object, which make it unique and with more than one reason to choose it and incorporate it into your life. It is there, and in that way, that content marketing brings your brand to the consumer’s mind, positioning it to make it the preferred one.
Highly cost-effective.
Content marketing costs 62% less than other traditional media. With that savings margin, you can allocate a portion of your budget to a professional who daily feeds your content marketing strategy, takes advantage of current situations to strengthen your brand, and seeks new dissemination options.
Creating valuable content for your readers and potential customers will turn you into an authority and opinion leader in the sector, which will elevate your image, strengthen your reputation, and energize your business.
Partner with a public relations agency and take your content marketing strategy to the next level.