Public Relations

conferencia de prensa

Press Conference: Checklist for a perfect event

One of the most effective and essential tools for announcing important news is the press conference. Utilizing its full potential requires a well-planned strategy that signifies success for the brand.

The challenge of the VUCA environment in public relations

The public relations field is facing an environment characterised by volatility, uncertainty, complexity, and ambiguity (VUCA). Originally developed by the US military to describe combat situations, this concept has become a relevant framework for understanding the challenges that businesses face today, especially in the field of public relations.