The process of winning over a customer is very similar to that of a romantic conquest.
Initiating contact with the client.
Whether in person or over the phone, the client should feel that this first contact will always be pleasant. Transmit to them that the company will always be at their disposal, making them feel safe and assisted. A smile, a greeting, or simple eye contact will make that first impression a key factor in the conquest process.
Pay attention to details.
Keeping a record of customer purchases and preferences can become an interesting tool for anticipating their needs and offering solutions before they request them. Nothing better than hearing, “it was just what I needed” before closing a sale.
Offer excellent service.
A study by Be There, a company specializing in implementing Mystery Shopping programs, indicated that 72% of customers are lost due to indifference or poor service. This situation becomes more delicate if we leave the consumer waiting endlessly on the phone or simply do not provide the required support when needed most.
Free samples.
A very useful strategy that always goes down well is to provide a sample or free trial period. The consumer will get to know your product, and if it meets their expectations, they will take the next step. Inform the customer about the benefits of the product or service and the time they will have to test its qualities at no cost. No one will resist.
Keep your promises.
Promise kept, happy customer. Always respect your commitments in time and form. If for any reason you cannot carry out the agreed action or delivery, communicate with the customer and explain the situation, always closing the conversation with a solution. Do not forget to reiterate your apologies for the inconvenience caused; it is a detail that generates a good impression.
Use clear language.
Always speak the same language as the customer. Remember that not everyone handles technical jargon, and instead of giving a professional image, they could confuse your interlocutor.
A sensory experience.
Sensory marketing involves colors, lights, smells, etc. With its implementation, you can create a pleasant experience that leads to sales. If you have a store, decorate it with attractive elements that catch the attention of your customers, and those who are not yet customers.
Listen and solve complaints.
There is no worse publicity than an unsatisfied customer (with a smartphone in hand). Listening carefully and solving the customer’s complaints is the best way to gain their trust. Talk to them and inquire about the cause of their annoyance, provide an appropriate solution, and if possible, give an additional detail such as a gift or the provision of a service.
Share on social media.
Posting offers, valuable information, conducting giveaways and quizzes, or responding to comments will bring the user closer to your brand. Social media has replaced the traditional customer with fans or followers, those who are unconditional and willing to defend your brand as if it were their own.
Offer new solutions.
New things arouse curiosity. Diversify your offer based on your business line. Know your customer’s preferences and show them those new solutions that can make their business more productive.
Say “thank you” to the customer.
The power of the word “thank you” when closing a sale is impressive: it opens doors, generates new friendships, and can make the consumer return again and again for friendly service and a sincere smile.
Conquering the customer is a job that requires a lot of creativity and “tact.” With these resources, achieving that the customer surrenders to your feet will not be complicated; it’s just a matter of daring to make a difference and win their heart.
If you are looking to conquer your customers and build lasting relationships, I recommend that you consider working with a public relations agency.
Remember: Public relations is a long-term investment, but the benefits can be enormous. A public relations agency in Mexico can help you create a solid base of loyal customers who will drive the success of your business.