Communication is one of the most valuable tools in a company. However, the process of effectively communicating and impacting the target audience can become complicated if there is no communication plan in place.
This instrument that seeks coherence and efficiency in the business is a tool that will help make your brand known and establish precisely what to say, when to say it, and how to do it. Follow these steps, and you can create a communication plan that helps direct your messages and actions to achieve more sales.
- Analyse the context. Defining your company’s mission and vision is essential to take the first step. Research the market you are targeting and get to know your target audience. Conduct a SWOT analysis (Strengths, Weaknesses, Opportunities, Threats) on your business, so you better understand the playing field.
- Setting the strategy. What channels, with what language, and with what tone will you communicate? Navigate social media platforms, determine if your product and/or service can fit into this medium. Evaluate other communication channels such as print media or radio, newsletters, brochures, etc.
- Creativity to succeed. Start with an attractive idea to communicate your messages; you can take advantage of key dates like “Mother’s Day,” “Independence Day,” or “Christmas” and offer discounts that benefit your business. Know your competition and focus your actions to improve your offer and gain more customers.
Evaluate the final result of each and every action you take. Remember that only with commitment and perseverance will you achieve tangible results.